Risks & Challenges 投资风险与挑战

1. Market Competition (市场竞争激烈)

The feminine care market is highly competitive, with many established brands. Standing out and gaining market share will require strong branding, unique products, and effective marketing.
女性卫生用品市场竞争激烈，已有许多知名品牌。要突围并占据市场份额，Momen必须依靠独特的产品和高效的市场推广。

2. Retail Listing & Distribution Delays (上架与渠道延迟)

Securing shelf space in major retailers like Watson or Guardian can be time-consuming and costly. Delays in listing or distribution issues could slow down sales growth.
在大型零售商（如Guardian或Watson）上架流程复杂且费用高昂，如遇延迟或分销问题，可能影响销售进度。

3. Marketing Effectiveness (营销效果不达预期)

Our success depends on creating viral campaigns and engaging younger audiences. If digital ads or influencer collaborations fail to gain traction, it could reduce brand visibility.
项目成功依赖于社交媒体推广和年轻群体互动。如果广告或KOL合作效果不佳，品牌曝光度将受影响。

4. Production & Supply Chain Issues (生产与供应链风险)

Any disruption in raw material supply, production delays, or logistics issues could affect inventory levels and delivery schedules.
供应链或生产环节的延误（如原材料短缺或物流中断）可能导致库存不足或交付延期。

5. Consumer Acceptance & Loyalty (消费者接受度与忠诚度不稳)

As a new brand, gaining consumer trust and loyalty may take time. If customers don’t quickly accept our Travel Pack or First Period Gift Set, it may slow sales growth.
作为新品牌，消费者建立信任和忠诚度需要时间。如果旅行装或初潮礼盒未能快速被市场接受，销量可能放缓。

✅ How We Will Manage These Risks 我们如何应对这些风险

• Develop strong partnerships with retailers and secure exclusive contracts. （与零售商建立紧密合作，争取独家上架机会）
• Focus on influencer marketing and viral TikTok campaigns to drive demand. （加强KOL营销和短视频传播，推动市场热度）
• Work with reliable suppliers and maintain safety stock. （与可靠供应商合作并保持安全库存）
• Offer trial packs and promotions to encourage first-time purchases. （推出试用装和优惠活动，促进首次购买）

With our experienced team, unique products, and clear marketing strategy, we are confident in overcoming these challenges and delivering strong results for our supporters.
凭借专业团队、创新产品和明确的市场战略，我们有信心克服这些挑战，为支持者带来丰厚回报。